Roots AcademyPanel case study

Head of Marketing — Assessment

Three tasks. One strategy. One mission.

Presented by Atif — social media audit, £1,000 Fellowship launch, digital fundraising, and a complete Play-to-Win strategy for Roots Academy.

Atif — presenter

Choose a presentation

Task 118 slides

Social Media Audit & Tactical Execution

Auditing YouTube, Instagram, TikTok and Facebook across the 65+ campus footprint — strengths, weaknesses, student search intent and a 30–90 day quick-win plan.

Open presentation
Task 216 slides

Launching the £1,000 Professional Fellowship

Positioning, product framework, PLG funnel, launch timeline and financial model for Roots Academy's first high-ticket paid product.

Open presentation
Task 312 slides

Digital Fundraising & Sustainable Income

Donor audiences, two GACCS campaign briefs, a frictionless donor journey and the roadmap to sustainable recurring income.

Open presentation
Strategy1-page dashboard

Roger Martin's Play-to-Win for Roots Academy

The full strategy blueprint in nine boxes — from the strategic issue to the strategic decision.

Open presentation

Roots Academy · Head of Marketing assessment

Prepared by Atif